• Develop and manage digital marketing campaigns
•Oversee a social media strategy
•Manage and maintain the organisation’s website(s)
•Write and optimise content for the website and social networking accounts such as Facebook and Twitter
•Track and analyse website traffic flow and provide regular internal reports
•Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
•Continually work on the Search Engine Optimization of the website(s)
•Fix any errors or bugs in online content
•Edit and post videos, podcasts and audio content to online sites
•Arrange webinars and webcasts
•Create online banner adverts and oversee pay per click (PPC) ad management
•Write copy for email marketing campaigns
•Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
•Work on printed material to supplement online products
•Attend product launches and networking events
An undergraduate degree in marketing (or a professional marketing qualification) is frequently sought.